The Digital Marketers Reading List Vol 2
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Research from the University of Oxford has estimated a staggering 350,000 people will take part in Veganuary this year, up from 250,000 in 2019. But how nutritious are high-street vegan fast food offerings compared to their non-vegan counterparts?
Use our interactive table to filter by Calories, Fat, Salt and Sugar.
Taking the most-Googled supermarket ready meals, we’ve analysed just how much salt each of them contain. We looked at the nutritional differences between the premium and basic ready meals available in Asda, Tesco, Morrisons and Sainsbury’s to find the saltiest supermarket ready meals, overall.
If you’re planning on tucking into Sausage and Mash, you should put the salt shaker away; Sainsbury’s Taste the Difference Sausage and Mash contains almost 3g of salt. That’s around half of the NHS recommended daily allowance (RDA) of 6g.
Tesco topped the list as their ready meals contained the most salt overall (42.1g), but did we find a difference in salt content between the premium and basic versions of the same dish?
On average, there was 8% less salt in the basic branded ready meals, when compared with the premium dishes.
On average, there was eight per cent less salt in the basic branded ready meals, when compared with the premium dishes.
A 200g tube of Original flavour Pringles contains 2.6g of salt, which is less than the four worst offenders sold in Tesco and Sainsbury’s.
Asda had the largest percentage difference between their basic branded ready meals and the premium ‘Extra Special’ range – the luxe range had at least 10% more salt than their basic range equivalents.
…Tesco Finest Sausage and Mash, which contained the most calories (838) and fat (57.3g). According to the NHS guidelines, this ready meal would account for 41.90% of the average adult woman’s daily calorie quota and 33.5% for adult men.
Sources:
Tesco: https://www.tesco.com/
Asda: https://groceries.asda.com/
Morrisons: https://groceries.morrisons.com/webshop/startWebshop.do
Sainsburys: https://www.sainsburys.co.uk/
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NHS: https://www.nhs.uk/live-well/eat-well/salt-nutrition/