Missing Link Webinar

1024 681 Jane Hunt

WATCH AGAIN: How to pitch to home, interiors and lifestyle journalists post-lockdown

If you missed our Missing Link webinar with top home and interiors journalists you can catch up here.

JBH invited Jenny Wood freelance journalist for publications including The Daily Mail and Good Homes and Olivia Heath, Digital Editor at House Beautiful, to share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands.


Jenny & Olivia covered the following topics:

  • How the roles of home and lifestyle journalists and editors have changed
  • How has it impacted the news desk / the publications they write for
  • What kind of stories do they want PRs to pitch
  • Pitch fails
  • How to optimise stories for coverage

Jenny Wood
Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.

She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.

Olivia Heath
Olivia has been the Digital Editor at House Beautiful for four years overseeing all editorial output online, as well as managing social media channels and spearheading new campaigns and franchises. Before making the switch to homes & interiors, she worked in showbiz & celebrity for four years at Reveal magazine online.

Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.

She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.

800 532 Jane Hunt

Missing Link #1: ‘Why I made the jump from journalism to digital marketing’

Many digital PR’s have different routes into the PR and SEO industry, but starting out as a journalist before moving into digital marketing can be highly advantageous.

To find out more about this leap, the benefits and the skills that crossover, we talked to Surena Chande, Digital PR Manager at Re:signal about her experiences

 

The webinar covers:

  • Why Surena made the jump from journalism to Digital Marketing
  • The transferrable skills and crossovers from journalism to Digital PR
  • The biggest challenges, downfalls and ways Digital PR has changed over the past few years
  • How the journalistic landscape has changed and affected digital PR campaigns/outreach

About Surena:

Surena Chande is a Digital PR Manager at Re:signal and  freelance journalist who left journalism full-time in 2017 to pursue a career in Digital Marketing. She has since gone from working on titles such as OK!, BBC Good Food and Cosmopolitan, to landing top-tier international coverage for clients including ASICS, Babylon Health, GoCompare, Tide, BuzzBingo and more.

Since working in the field, she has shared her insights at a number of industry talks and webinars, trained not-for-profit organisations in Digital PR and is often found tweeting outreach tips.