Missing Link Webinar

1000 665 JBH - The Digital PR Agency

WATCH AGAIN: The reality of pitching to a pop culture journalist

If you work in digital PR and have pitched entertainment stories, then this is the webinar for you.

JBH invited the fabulous Yomi Adegoke, pop culture journalist for The Guardian and I newspaper to share her experiences and insight as a journalist.

Yomi shares advice for PRs to help them tailor their stories and pitches to optimise them for coverage, what she is looking for and more interestingly, what she isn’t looking for.


The webinar covers:

  • How reality TV is impacting the news and social culture
  • The types of stories Yomi wants to receive
  • The subject lines that really grab her attention and why
  • The ideal pitch length
  • Pitch FAILS

About Yomi

Yomi Adegoke is an award-winning journalist writing for The Guardian and the i newspaper and the co-author of the 2018 book Slay In Your Lane.

Yomi writes about race, feminism, popular culture and how they intersect, as well as class and politics.

1000 665 JBH - The Digital PR Agency

WATCH AGAIN: The biggest ideation challenges and how to overcome them

If you missed our webinar with creative content expert Mark Johnstone of contenthubble.com, you can catch up now. Mark shares his insight into the challenges and pitfalls we all face during the ideation process, whether ideating for content or digital PR campaigns.

 

About Mark
Mark is a creative content consultant and the founder of Content Hubble helping marketing teams make better content.

In his previous role at Distilled, he transformed the agency’s content offering – setting up and growing the creative team, and creating content that received over 18 million visits and 1.4 million social shares.

He’s also spoken at Inbound by HubSpot, SearchLove by Distilled, the Content Marketing Show and Turing Festival. In his presentations, Mark aims to demystify the creative process and boil it down to concrete actionable advice. His presentation, ‘how to produce better content ideas’ has been viewed 4.1 million times.

1024 681 JBH - The Digital PR Agency

WATCH AGAIN: How to pitch to personal finance journalists

If you missed our webinar with personal finance journalists Tara Evans from The Sun and Adam Williams from the Telegraph you can catch up now. They share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands. Plus, they also provide tips to help you secure coverage.

 

The webinar covers:

  • How their roles have changed
  • How the pandemic and economic climate has impacted the news desk
  • What type of stories should PRs be pitching?
  • What stories get the best engagement from your readers?
  • Pitch fails
  • How to optimise stories for coverage

Tara Evans | https://twitter.com/taraevans
Digital Consumer Editor at The Sun Online. In the past Tara’s stories have been turned into Dispatches documentaries, informed BBC Watchdog and led investigations for The Guardian. Tara has a special interest in growing online and social audiences, investigative journalism and developing new formats.

Adam Williams | https://twitter.com/adamfrwilliams
Adam Williams is an award-winning financial journalist working for the Daily Telegraph and Sunday Telegraph. He predominantly covers mortgages, property, investments and banking. He has previously written for publications including the Guardian, the Mirror and Moneywise. Adam was awarded both Mortgage Journalist of the Year and Investment Journalist of the year at the prestigious Headlinemoney Awards in 2020.


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1000 665 Jane Hunt

WATCH AGAIN: Data Fails – A data analyst reveals the mistakes we’re ALL making

If you missed our webinar with Thierry Ngutegure, data and insights manager at Rise at Seven on data fails you can catch up now. Jane and Thierry discuss the types of mistakes we’re making when we use data in our digital PR campaigns and how to solve or avoid them. There were so many great pieces of insight and tips, so well worth a watch or re-watch!

 

The webinar covers:

  • Ideation phase: How we approach “I wonder if there’s is data on” vs “We should do a survey about”
  • Research techniques: How not everyone gets 110% out of their surveys/reach techniques and the analytical tricks we’re missing
  • Content creation: 32% is not a third and 22 people in Leeds does not speak for the entire of Leeds – data etiquette
  • Methodologies: why your methodology should be as good as your headline/hook

About Thierry

Thierry is the Data & Insights Manager at Rise at Seven, overlooking everything data and research-orientated. Aligning with operational efficiencies, reporting strategies for SEO/PR, data-led content creation, data journalism and consumer research.

An expert in data-led insight, Thierry’s roots in biological sciences and consumer economics makes sure the audience is always at the core of everything.

Thierry’s client experience spans Berghaus, MyHermes, Missgudied, PrettyLittleThing, Gocompare, Uswitch, MyProtein, GAME, Ladbrokes and Badoo/Bumble.

Follow Thierry on Twitter

 

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1000 665 JBH - The Digital PR Agency

WATCH AGAIN: Missing Link #5: How to harness newsjacking for digital PR

Over the last 6 months, newsjacking and reactive pitching has become one of the favourite techniques in our digital PR toolbox. This method provides so many opportunities to earn links, build brand awareness and also help to turn around any underperforming campaigns for our clients.

In this webinar, Rebecca Moss, our digital PR director takes you all through her newsjacking process, from sourcing news stories and ideas, to the importance of being set up to succeed. She’ll also provide some tips to get you started and maximise your opportunities, as well as sharing examples of this technique being used effectively by brands all over the world.

 
The webinar covers:

  • Where to look for newsjacking or reactive pitch ideas
  • Why speed is so important to success when using this technique
  • How to deliver a pitch journalists really want
  • How to build links more consistently from newsjacking
  • How to think like a press office
  • Q&A – Opportunity to ask Rebecca anything about newsjacking

About Rebecca
Rebecca Moss is the digital PR director at JBH, leading a team of experienced digital PR experts to deliver PR and link building campaigns for clients across a range of sectors, including personal finance, home and lifestyle.

Rebecca works strategically with PR and SEO teams to ensure the campaigns JBH creates not only build brand awareness and credibility for our clients, but are also sensitive to current news stories.

Follow Rebecca on Twitter

  

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1000 665 Jane Hunt

WATCH AGAIN: Missing Link #4: How to smash digital PR campaigns for travel clients in today’s climate

In this very timely webinar, Iona Townsley discusses what travel journalists are looking for in a pitch and how you can create campaigns that give them what they want, how to create campaigns that work no matter what happens in the world and while doing all this, how to keep your client happy.

 

The webinar covers:

  • The travel pitches journalists are looking for right now?
  • What kind of PR activity should people be doing right now
  • The campaigns she’s worked on have that do well
  • How can in-house PR teams get coverage for their clients?
  • How to manage accounts with travel brands and expectations

About Iona:

Iona has years of experience working in marketing before settling on Digital PR as a profession. She first started her journey at SEO Travel, an SEO agency specialising in travel companies before moving to Rise at Seven as a Senior Campaign Executive where she delivers strong campaigns and integrated PR strategies. She specialises in travel PR and creative campaigns that bring more than just links.

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800 532 Jane Hunt

WATCH AGAIN: Missing Link #3: How to build a successful digital PR team

If you missed our webinar with James Congdon on How to build a successful digital PR team, you can catch up here..

Our very own James Congdon, has been recruiting candidates for digital PR and outreach roles for many years and has volunteered to share some insight into how to recruit the right people, in order to build teams (both agency and client-side) that not only gel, but are also successful.

 

The webinar covers:

  • The ingredients for a successful team
  • What to look for when hiring
  • Should you test candidates and what kind of tests work best?
  • Tips to improve your hiring process and attract the best talent

About James Congdon:

James is the Growth Director at JBH and founder of recruitment partner WithFrontier. Not only has James spent over a decade working both client and agency-side in digital marketing, he’s also been instrumental in building digital PR and outreach teams, helping agencies and brands across the UK recruit for a range of roles in SEO, content and digital PR.

His first hand experience of building digital PR and outreach teams combined with his extensive personal network means that he truly understands the requirements and demands of the industry, ensuring he matches candidates with the most relevant roles.

1024 681 Jane Hunt

WATCH AGAIN: How to pitch to home, interiors and lifestyle journalists post-lockdown

If you missed our Missing Link webinar with top home and interiors journalists you can catch up here.

JBH invited Jenny Wood freelance journalist for publications including The Daily Mail and Good Homes and Olivia Heath, Digital Editor at House Beautiful, to share insight into how the pandemic has affected their roles, the types of pitches they want to receive and the opportunities for brands.


Jenny & Olivia covered the following topics:

  • How the roles of home and lifestyle journalists and editors have changed
  • How has it impacted the news desk / the publications they write for
  • What kind of stories do they want PRs to pitch
  • Pitch fails
  • How to optimise stories for coverage

Jenny Wood
Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.

She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.

Olivia Heath
Olivia has been the Digital Editor at House Beautiful for four years overseeing all editorial output online, as well as managing social media channels and spearheading new campaigns and franchises. Before making the switch to homes & interiors, she worked in showbiz & celebrity for four years at Reveal magazine online.

Formerly Lifestyle Editor at Buzz (The Sun), and before that, Features Editor at LOOK magazine, Jenny has over 20 years experience working and freelancing for publications including The Daily Mail, Notebook, Fabulous, Red, Good Homes, Glamour, Metro, Top Santé, Cosmopolitan, Woman’s Own, Closer, Pick Me Up, Chat, Men’s Health, CosmoBride, Real Health & Beauty and Company.

She specialises in lifestyle, homes, real life/human interest stories, emotional wellbeing, health and fitness, sexual health and out-and-about features.

800 532 Jane Hunt

Missing Link #1: ‘Why I made the jump from journalism to digital marketing’

Many digital PR’s have different routes into the PR and SEO industry, but starting out as a journalist before moving into digital marketing can be highly advantageous.

To find out more about this leap, the benefits and the skills that crossover, we talked to Surena Chande, Digital PR Manager at Re:signal about her experiences

 

The webinar covers:

  • Why Surena made the jump from journalism to Digital Marketing
  • The transferrable skills and crossovers from journalism to Digital PR
  • The biggest challenges, downfalls and ways Digital PR has changed over the past few years
  • How the journalistic landscape has changed and affected digital PR campaigns/outreach

About Surena:

Surena Chande is a Digital PR Manager at Re:signal and  freelance journalist who left journalism full-time in 2017 to pursue a career in Digital Marketing. She has since gone from working on titles such as OK!, BBC Good Food and Cosmopolitan, to landing top-tier international coverage for clients including ASICS, Babylon Health, GoCompare, Tide, BuzzBingo and more.

Since working in the field, she has shared her insights at a number of industry talks and webinars, trained not-for-profit organisations in Digital PR and is often found tweeting outreach tips.