The Definitive Guide to Influencer Marketing
- 34% of children want to be YouTube influencers when they grow up (Source)
- In 2015, the keyword “influencer marketing” experienced growth at a rate of more than 5000% (Source)
- 84% of marketers rate influencer marketing as highly effective (Source)
- Sales acquired through word-of-mouth have a 37% higher retention rate (Source)
- On average, businesses generate $6.50 for every $1 invested in influencer marketing (£5 for every 75p) (Source)
- 67% of brands are planning to increase budgets in influencer marketing (Source)
- As of April 2017, Instagram reported 700 million members (Source)
- An Instagram account with more than a million followers can now charge more than £60k for a single sponsored post (Source)
- 70% of internet users want to learn about a product through content rather than through traditional advertising (Source)
- 47% of online consumers are currently using ad blockers (Source)
Although influencer marketing has been finding its feet for the past few years, it has taken many of us until 2017 to wake up to what it really means. Turning the traditional advertising model on its head, influencer marketing is the biggest revolution to hit advertising since the internet.
Today’s biggest social stars can be counted among the most influential people in the world, affecting what we think, do, eat, wear and buy – and it’s this last one that has caught the attention of brands.
Is influencer marketing word of mouth 1.0?
Word of mouth is one of the oldest and most powerful ways to drive sales. Influencer marketing trends allow brands to leverage this power at scale, making the most of the trusting relationships consumers already have with their favourite online personalities.
Today’s audiences expect brands to entertain and inform them. Rather than making purchasing decisions based on questionable claims made in glossy adverts, consumers prefer to connect with other people like them and find out what they’re buying.
Despite the clear benefits of social media influencer marketing, some are still hesitant to get on board. Commanding hundreds of thousands per post, Kylie Jenner is at one end of the scale – but don’t let that put you off. Influencer marketing can and does work for all brands, sectors and budgets.
In our definitive guide, we address the most common questions and concerns surrounding influencer marketing.