Campaign

Female Celebrity Entrepreneurs

Campaign goal

7 guaranteed links

Campaign results

25+ links

OBJECTIVE

Increase the volume, quantity and quality of inbound links for Missy Empire, increasing the visibility of key, high-traffic category pages.

STRATEGY

Develop a data-led Digital PR campaign with results visualised in an infographic closely matching the brand of Missy Empire, to encourage top tier publications to feature Missy Empire with a followed inbound link.

PROPOSITION

Missy Empire wants to celebrate and empower women through their campaigns driving forward their #missygirls attitude.

TARGET AUDIENCE PROFILE

Fashion-conscious 18-24 year olds.

THE SOLUTION

With over 43 million news articles mentioning ‘Female Entrepreneurs’ we knew that this was a surefire way to generate attention as we approached International Women’s Day this year.

We visualised the most interesting data points in an infographic, (designed by our in-house design studio) taking visual cues from the pastel and neon colour palette of Missy Empire’s latest collection.

CAMPAIGN HIGHLIGHTS

Multiple business and lifestyle publications picked up the content including Yahoo! Finance, Recruiter.com and Business Cloud to name just a few examples of the coverage achieved.

The campaign was named Press Release of the Day by journalist Simon English from the London Evening Standard in the Tomorrow’s Business column.