Campaign

Most Instagrammed Regional Foods

Campaign goal

10 guaranteed links

Campaign results

35 links

Results

0

Links achieved

0

Average Domain Authority

0

Organic traffic increase

OBJECTIVE

Develop a tasty digital PR campaign with accompanying onsite assets to encourage top tier and relevant publications to feature Gousto with a followed inbound link.

STRATEGY

Increase search engine visibility for Gousto within the recipe box category, through the acquisition of relevant and high-quality inbound links.

PROPOSITION

Gousto care about good food and the people who eat it, but sometimes life gets in the way. Gousto takes the hurdles out of home cooking leaving more time for what really matters.

TARGET AUDIENCE PROFILE

Health-conscious 25–55-year-olds with young families or professional couples.

THE SOLUTION

Our appetite for beautiful food imagery continues to grow and as such, this campaign taps into the notion of visual hunger.

We ranked the most hashtagged dishes in every continent around the world, to reveal the most popular regional dishes (as well as shining a light on the cuisines that could do with a little more attention).

We visualised the findings in a set of beautifully illustrated maps, showcasing the dishes to relevant journalists all over the globe.

CAMPAIGN HIGHLIGHTS

Highlights included generating highly relevant backlinks on food sites and international top-tier news coverage.