The State of Travel Marketing 2016

The State of Travel Marketing 2016

860 450 Aran Jackson

In 2015 over 1.1 billion tourists travelled abroad – a number that is expected to have increased by another 3-4% in 2016.

On the face of it, the travel industry is looking great. But with an intensely competitive market, travel marketers still face a variety of obstacles when promoting destinations and package deals.

Created in partnership with our friends at Smart Insights, our latest infographic explores the state of travel marketing 2016 – providing data on global travel spending, insights into user behaviour and an exploration of the key channels and most relevant trends for travel marketers over the next 12 months.