Content Marketing
3 Min read

Content Marketing Explained With Pizza

Written by Jane Hunt

Did you know that those producing quality content marketing now experience 7.8 times more site traffic and 6 times more conversions than those that don’t?

The makings of great content can be hard to pin down, so we thought we’d try it another way …

We all love pizza, right? Rich, deep and satisfying, great pizza and great content marketing are more similar than you might think. Welcome to the latest JBH infographic – content marketing explained via the delicious medium of US pizza culture.

Content Marketing Explained With Pizza

Want to see more content like this? Why not check out one of our all-time favourites, “The Mixology of Content Marketing” infographic?

Slice, slice baby.

One slice or two? From modest, authentic written content to slick and satisfying interactive infographics, we deliver the most relevant content marketing trends so you can get them while they’re still hot. Go ahead, let content marketing steal a pizza your heart


  1. Chicago Deep-Dish [Interactive Infographics]

Rich, deep and incredibly satisfying

Base:  Slick, crisp and dense in information, interactive infographics are incredible feats of depth and design. Meant to be lingered over and shared with friends.

Toppings: Carefully-constructed layers of gamified information. Sauce goes on last – embrace fully-responsive design and enable your piece for social sharing.

88% of marketers say interactive content is effective at differentiating their brand (Smart Insights)

  1. Thin and Crispy Style [Blogs]

All killer, no filler

Base: Light, crisp and to the point, good blogs are so moreish that seasoned users can enjoy more than one slice in a single sitting.

Toppings: Avoid anything too cheesy – blogs that stick to one subject or formula tend to go stale quickly. Consider your niche and mix it up.

Companies that blog have 97% more inbound links (Hubspot)

  1. New York Style [Viral Content]

Think fast, think big

Base: Served up by the slice and so big it’s often best shared with a friend. Made to be wolfed down quickly.

Toppings: Think big – big emotions, big laughs and big stories. Classic cheese won’t go amiss here – aficionados tend to be purists. Garnish with shock and awe.

80% of 18-44 year olds check social media first thing – hit them early in the day for max impact! (Social Media Today)

  1. Hipster Pizza [Counterculture Content]

How did the hipster burn his mouth? He ate his pizza before it was cool.

Base: While often served up as high-quality, artisanal journalism, counterculture content is not limited to any single form. Loved by curious millennials the world over.

Toppings: As traditional as it is innovative, counterculture content is all about new-school, postmodern ingredients. Expect underground trends, vicious opinions and edgy news.

Counterculture “unicorn” Vice Media was recently valued at $4bn (£2.8bn) (Marketing Week)

  1. New Haven Style [Long-Form Journalism]

Simple, authentic and well underrated

Base: Seemingly flat and uncomplicated in form, this underrated “apizza’ pushes the boundaries with deep, meticulously crafted insight. Traditional but not outdated.

Toppings: From subject and perspective to style and grasp of audience, only the freshest ingredients will do. Sauce optional – an exceptionally reported storyline on a plain white base is often more than enough.

Long-form blog posts generate 9x more leads than short-form blog posts (Curata)

  1. Detroit Style [Video]

Well-seasoned content with an edge

Base: Deep, chewy content served up square. This one is all about industry, authenticity and real-time engagement – best made a meal of and enjoyed with friends.

Toppings: From the hilarious to the emotional, from the informative to the political – season with a clear and compelling message to maximise the share factor.

Including video in an email leads to a 200-300% increase in click-through rate (Forrester)

  1.  Calzone [Infographic]

The hottest, freshest data wrapped up in a neat package

Base: One of the best ways for brands to deliver appetising content, infographics allow brands to make complex data easier for audiences to digest.

Toppings: Stuffed with deliciously hard-hitting stats, high-grade design and a tangible storyline. Form rules as well as function – the best are beautiful, shareable and up-to-the-minute relevant.

The human brain processes visual information 60,000 times faster than text alone (Hubspot)

  1. Create Your Own Pizza [User-Generated Content]

Highly-personalised content

Base: This one is all about delivering a fun user experience and connecting with a young, socially-savvy audience who long to put their own mark on your brand.

Toppings: UGC encourages users to get creative with a brand’s products and social base. Popular seasonings include selfies, competitions and catchy hashtags.

25% of search results for the world’s 20 largest brands are links to UGC (Kissmetrics)


What might your audience like with their content? Consider linking to more relevant content – blog posts, tips, videos, examples or anything else you think they should see.

Delivery Options:

Eat in or delivery? Will your customers come to you for their content or do you need to send your content out to hit them on social media or in their email inboxes?

Join the Debate...

Post published on Wednesday October 19, 2016

Related Posts

10 Tips to Increase Link Click-Throughs on Social Media

5 Min read

5 Timeless Content Marketing Wins

2 Min read

Build Your Own Brand Community

4 Min read