Agency

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We’re on a Roll! JBH Scoops Best Social @ CIM Awards

Well, what can we say? Last Thursday, the Chartered Institute of Marketing (CIM) held its annual Marketing Excellence Awards ceremony at London’s Grosvenor House.

We’re delighted to announce that we brought home Best Use of Social Media. Who did we beat? Only Facebook – no biggie.

The CIM awards ceremony, hosted by Katherine Ryan, saw marketers from all over the world come together to celebrate their achievements and the moments that helped shape conversation in the industry over the past year.


The winning campaign

CIM Marketing Excellence Award… Never a doubt. #teamjbh

A post shared by JBH – The Content Agency (@jbhinfluence) on

Our campaign with The Wall of Comedy boys beat off strong competition including De Montfort University, the National Gallery, Boost Energy Drinks, Filippo Berio and even Zuckerberg himself. To say we’re feeling excited is an understatement.

Not all campaigns have big, glossy budgets. We’re proud to work with some huge global brands but we are equally proud to work closely with niche organisations to make their brands and campaigns stand out creatively.

Umbrella brand Reed in Partnership gave us total creative freedom to develop the campaign and select the most effective channels. Opportunities like this don’t come along often in our industry and we were excited to be offered a blank canvas and work with an inspiring nonprofit brand we were confident people would be interested in.


Why we believe it’s a winner

Our target audience of young BAME Londoners are difficult to reach and harder to engage. We had to attract their attention in a way that was relevant, authentic and inspirational.

Research told us that social video (specifically Facebook) would be the most effective way of reaching the target demographic:

  • Social is the most popular source of video content among people aged 13-24
  • 91% are watching social video for an average of 5.9 hours per week

We believe that influencer marketing only works in the hands of the right influencer; not just someone that the target demographic recognises, but someone they identify with and trust. We knew that getting the right influencer on board would bring a level of reach and credibility to the campaign that we couldn’t achieve on our own.

We had seen content from The Wall of Comedy on social media. They had everything we didn’t: a network of social platforms that reach 35,802,000 people, a Facebook audience where 46% of their audience is 18-24 (the target audience) and a proven track record in creating funny content. Most importantly, they had credibility and trust with our target audience. In their own words:

“We don’t just know our target audience – we are them and they are us.” – Joivan Wade, CEO The Wall of Comedy

We thought it was going to be difficult to persuade a government-backed initiative to work with such an edgy influencer but the client could see the value of working them immediately. The team trusted us with our edgy idea and it paid off big time.


Oh what a night!

Why not. #teamjbh

A post shared by JBH – The Content Agency (@jbhinfluence) on

So well done to us! Another awards ceremony, another well-deserved hangover. We had a fabulous night with Reed in Partnership, eating, dancing and partaking in the occasional orange juice. Victories like this really spur us on. We’re committed to the cause and can’t wait to see how our campaigns will shape up over the next year.

Well done to all of the night’s winners – there were some truly incredible work on display and we feel honoured to be counted among the established agencies and brands represented in the Grosvenor last Thursday.

Lastly well done to our team for all their hard work. Though we be but small – we are mighty. #TeamJBH 🙂

Looking for some award-winning content for your brand? Get in touch with our content marketing team and let’s get cracking – next year’s awards season is only 12 months away!

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Officially an Award-Winning Agency!

Last night we spent an unforgettable night celebrating with our awesome clients Reed in Partnership at the CMA International Content Marketing Awards where we were up for two awards for our YESldn campaign.

We’re absolutely thrilled to have received Gold in the Best Social category and Silver in the Best Video – Series category. We were so excited to be shortlisted and have our big night out we didn’t dare to hope that we could place – let alone win!

Hearing our lovely host Katherine Ryan announce us as the winner of the Gold prize in the Best Social category really was a magic moment. When Katherine said that the winning team had produced big results on a small budget realisation and excitement flooded across the table and when we finally heard the name of our campaign we just went crazy!

This was a campaign we are exceptionally proud of. We are a small team competing in an arena populated with some hugely successful agencies and global brands. Being recognised for what can be achieved with a little creativity feels like a big win for the little guy.

The CMA had this to say about our achievement:

“JBH were tasked with delivering a campaign that would inspire the target audience to sign up to the YESldn programme via the campaign website, driving a surge in sign-ups and creating awareness of the service. With a limited budget and hard-to-engage audience, the content agency chose online comedy trio The Wall of Comedy to film a series of videos showing extreme, funny scenarios that could be related back to common job-related anxieties.

The results thrilled both client and agency. Facebook video views topped 650,000, with over 4,600 engagements, while overall reach came in at almost 2.5m. More importantly, sign-ups to the YESldn service increased by 1,425% as a direct result of the campaign.

The judges were unanimous in giving this entry Gold, thanks to its “outstanding results on a low budget and fantastic resonance with the audience.” Iris’s work for adidas pops up again to claim Silver for its Neo Snapchat campaign, which the judges called a “fascinating creative solution that overachieved on its KPIs,” while MEC Wavemaker grab Bronze for their #Wimblewatch campaign for Evian, deemed a “fresh approach to Wimbledon content that has great brand synergy.””

All that was left to do was celebrate and we partied the night away in style. The Content Marketing Awards are something else, the room was buzzing with positivity and it was great to spend the evening in the company of so many accomplished creatives.

With a set of matching sore heads we’re back in the office, excited about our success and what it might mean for the future of our agency.

The boys share a victory hug

Andy is obviously not bothered

Aran celebrating with Oli from Reed in Partnership

Home safe and sound

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We’ve been nominated in the CMA International Content Marketing Awards!

The nominations have been announced for the CMA International Content Marketing Awards and JBH are proud to have been shortlisted in the Best Social and Best Video categories.

The CMA International Content Marketing Awards

The International Content Marketing Awards are a key event in the industry calendar. This year the CMA received more than 400 entries, from 135 agencies, in 23 countries. 

Interview Fails

Our nominations are for the video series we worked on with The Wall of Comedy for Youth Employment Skills London (YESldn) – a campaign we are exceptionally proud of.

“Things Not to Say In a Job Interview” – one of the videos we collaborated on with The Wall of Comedy

The success of the campaign demonstrates the power of influencer marketing. YESldn were new and virtually unknown when they approached us. They had a very small budget and were trying to attract a notoriously hard to reach target audience.

Despite these hurdles, identifying and working with the right influencer meant we were able to generate a 1,425% increase in service sign ups, a huge spike in site traffic and even some press coverage in the Evening Standard.

“When You Lie On Your CV”

Interested in working with us on an influencer campaign? Get in touch and we’ll discuss what we can do for your brand and budget.

YESldn is a free service which supports young people from different backgrounds not currently in employment, education or training. You can read more about the campaign here.