YouTube Vloggers: Today’s Biggest Influencers?

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Even though vlogging is not a new concept, it has gained lots of attention and traction over the past year or so. But today’s most notable video blogs aren’t being produced by brands with big marketing budgets, they’re coming from young and knowledgeable trendsetters who are often just talking to the camera from the comfort of their bedroom.

Seeing as these opinionated video entries, which have millions of subscribers waiting for the next instalment, cover specific subjects or themes, brands have recognised their huge potential to publicise products and services.

Therefore, just like other areas of content marketing, influencers are becoming increasingly important, as consumers trust these viewpoints and opinions much more than corporate branded messages. So, are YouTube vloggers today’s biggest content marketing influencers?