One of the greatest sporting events on the planet, the Super Bowl brings in 110 million viewers every year – as well as billions in consumer spending.
Back in 1967, the total ad spending for Super Bowl I was around $7 million. 51 years later, total investment stands at a record-breaking $2.042 billion.
The Big Game is big business. But just how much are brands spending on Super Bowl advertising? What’s their ROI? And is the expense worth it?
We take a closer look at Super Bowl ad spending and replay some classic commercial touchdowns and fumbles.