• 31 January, 2017

Super Bowl Ad Spending: Is it Worth it?

Super Bowl Ad Spending: Is it Worth it?

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One of the greatest sporting events on the planet, the Super Bowl brings in 110 million viewers every year – as well as billions in consumer spending.

Back in 1967, the total ad spending for Super Bowl I was around $7 million. 51 years later, total investment stands at a record-breaking $2.042 billion.

The Big Game is big business. But just how much are brands spending on Super Bowl advertising? What’s their ROI? And is the expense worth it?

We take a closer look at Super Bowl ad spending and replay some classic commercial touchdowns and fumbles.