Video will dictate the future of content marketing

“By 2017, video will account for 69% of all consumer Internet traffic”




It seems as though online videos will dictate the future of content marketing. However, even now its power and influence should be recognised and taken advantage of. A video is worth 1.8 million words (according to Forrester research) while branded video reaches 46% of Internet users in the UK (Econsultancy) and can increase email click-through rates to brand websites and YouTube channels.

Despite its benefits, you only have 10 seconds to impress your audience before they click away. So don’t waste this opportunity or seek out viral videos of cats to draw a crowd. Instead, concentrate on a relevant, timely, informative, inspirational and engaging video that tells your brand’s story or explains the features of a product.

But after that, it needs distribution and promotion, which shouldn’t be limited to YouTube. This is where JBH comes in. We can integrate your video into a wider content strategy to ensure maximum reach, engagement and ultimately ROI is achieved.

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