Even though email marketing is an extremely effective technique for attracting consumer attention and driving targeted sales, the way in which this can be achieved has changed in recent years. Nowadays, more and more people are accessing their inboxes and replying to messages on mobile devices. But are your brand’s emails easy to read, browse and click through on smartphones and tablets?
Ask any consumer and they’ll tell you that receiving and opening unresponsive email marketing from a favourite brand is incredibly annoying and frustrating. The images don’t load, the text is too small and the layout looks messy. Although this means the user will immediately click off, several businesses still aren’t getting it right.
But JBH is capable of designing responsive emails, which resize for all devices. Therefore, your copy and images will be perfectly displayed on both smartphones and tablets. We also ensure that links and buttons are readable and prominent while any important information will be at the top so readers don’t have to endlessly scroll down.