Content audits can discover content going unread

“Thirty per cent of Microsoft’s content had never been visited. And they wouldn’t have known until a content strategist conducted an audit”

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Content audit

Content audit

Even though a content audit can discover content that is going unread, it will also unearth over-performing pieces of work too. Numerous businesses spend an incredible amount of time, effort and money on writing SEO-optimised blog posts, sourcing data for infographics or finding viral videos of kittens. But sometimes this content won’t have the desired effect.

While some experts or aficionados might disagree, we believe the key elements of any content marketing strategy is identifying specific goals and recognising the types of content that perform best. Consequently, you can concentrate on optimising, improving and enhancing that particular content medium.

This is what an audit manages to do. It analyses content across all channels to find out the what, when, who and whys of a campaign. As a result, you’ll never waste time, effort and money on poor quality content again.

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