Mobile friendly: Is your content ready?

Is your content mobile friendly? – A 3pt checklist

These days, nearly every single marketing study or survey seems to discuss one subject in particular – mobile. Even though it has been mentioned time and time again, mobile devices are undoubtedly the future of online browsing and will definitely change the way brands approach their marketing campaigns.

As a matter of fact, we are already there as Internet usage from mobile devices overtook desktop computers in the US for the first time ever earlier this year. Therefore, the need to design for mobile is absolutely crucial and businesses have responded by creating dedicated apps along with optimised websites.

But while responsive web designs and native mobile apps make for an improved browsing experience, what about content? Does the work you’ve produced for desktop still have the same intended impact with mobile users? Probably not, and its about time you took a closer look at content too.

Use the 3pt checklist to ensure your content is mobile friendly!

#1

Take a social approach

 

According to We Are Social, 45 per cent of mobile users in the UK use social media apps on their phone and on average, they’ll spend nearly two hours interacting with sites like Facebook, Twitter, Instagram and Vine.

  • Is your content designed with social media use in mind?
    Is the content appealing, attractive, easy to consume, and above all else shareable?

#2

Make your content top heavy

 

Making a good first impression is crucial, as research suggests it takes just 50 milliseconds (that’s 0.05 seconds) for a user to form an opinion about your website. If you’ve nailed your design for mobile, this isn’t a problem, but content must be up to scratch too.

  • Is your most important content up front?
  • Have you included the first few lines of copy about the subject or theme in question?
  • Have you got a short, catchy title to reel people in?
  • Have you included an obvious call to action that is big enough to click on?

#3

Keep it clear, concise and to the point

 

Today we are presented with fives times as much information as thirty years ago and this profusion of facts, figures, intelligence and knowledge is doubling every two years. For that reason, the majority of mobile users don’t have the time or inclination to read an extensive piece of copy.

  • Is content clear, concise and to the point?
  • Is the copy broken up with headlines and bullets?
  • Can you break up copy with images to make it more engaging?

If your business already has a mobile optimised website, then great. But this is only half the battle, as your content needs to be maximised for mobile too. If you don’t have a mobile friendly website, then get in touch.

Check out a mobile friendly (responsive) website we developed for National Citizens Service

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