Responsive one-page HTML5 & JQuery interactive content.
“We would like to secure some top tier links with an interactive infographic that will pass value to our gifts for men page . I don’t think we necessarily need to launch anything that is solely to do with gifting – a concept that is centered around males would really work though!”
We uncovered 20 of the most intense eating challenges from across the UK and displayed them in an inspiring ‘manly’ interactive. There is a lot of focus on the web with ‘Man vs Food’ content but not much focused on the UK. As a result the interactive generated PR coverage and backlinks on top-tier websites.
The Man vs Food interactive was really well received by national media and was featured on the Huffington Post (UK), Zoo, Shortlist and the Daily Star. The Digital PR coverage and backlink obtained, boosted the profile of the ‘gifts for men’ page in search.