The Painful Price of Beauty Interactive Content

The Painful Price of Beauty

The Painful Price of Beauty

Responsive HTML5 Interactive content

Key objectives: needed to raise its profile in search for beauty related products. To do this, an edgy and interactive infographic, which would generate some buzz with top-tier media and provide back links, was required.


To create some buzz, we thought about recent celebrity beauty procedures in the news (remember Kim Kardashian’s wedding preparations?!). We then combined current trends with bizarre historical procedures and overlaid them onto the human body. The result was an interactive infographic that was on-trend, shocking, sharable and highly news-worthy!

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Digital PR Coverage

The Painful Price Of Beauty interactive content received many placements on national and international websites including This Is Money, Mail Online, Huffington Post, Cosmopolitan and Metro


The Painful Price of Beauty
The Painful Price of Beauty

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