The nominations have been announced for the CMA International Content Marketing Awards and JBH are proud to have been shortlisted in the Best Social and Best Video categories.
The CMA International Content Marketing Awards
The International Content Marketing Awards are a key event in the industry calendar. This year the CMA received more than 400 entries, from 135 agencies, in 23 countries.
Our nominations are for the video series we worked on with The Wall of Comedy for Youth Employment Skills London (YESldn) – a campaign we are exceptionally proud of.
“Things Not to Say In a Job Interview” – one of the videos we collaborated on with The Wall of Comedy
The success of the campaign demonstrates the power of influencer marketing. YESldn were new and virtually unknown when they approached us. They had a very small budget and were trying to attract a notoriously hard to reach target audience.
Despite these hurdles, identifying and working with the right influencer meant we were able to generate a 1,425% increase in service sign ups, a huge spike in site traffic and even some press coverage in the Evening Standard.
“When You Lie On Your CV”
Interested in working with us on an influencer campaign? Get in touch and we’ll discuss what we can do for your brand and budget.
YESldn is a free service which supports young people from different backgrounds not currently in employment, education or training. You can read more about the campaign here.