The last days of the six-second video sharing app.
Today marks the end of Vine as we know it. Last October, parent company Twitter announced the decision to strip back our favourite six-second video sharing app to a similar version called Vine Camera – a move that comes into effect today. While Vine Camera will still allow users to capture short videos, the videos will only be available to save to camera roll or upload via Twitter.
Vine users are being encouraged to download their currently archived Vines while they still can – an offer which expires today (January 17th).
The end of a really short era
Twitter’s reasons for killing Vine off are unclear – it was only launched in 2013. As speculated by Paste, the decision was likely the result of overpowering competition from Instagram, Snapchat and YouTube, combined with a lack of interest from advertisers (six seconds isn’t a lot of time to push a product).
The JBH team, for one, are sad! We liked Vine and used it for quite a few client campaigns. Here’s Andy demonstrating why it’s important to move on once you’ve outgrown your position at work.
Since its launch not four years ago, the app has served as the perfect platform for all things funny.
Content is everywhere and attention spans are increasingly short – particularly among the teen audiences that loved Vine so much. Time described Vine as a lighthearted, DIY antidote to ‘the photogenic world of Instagram and the news focus of its parent company Twitter.’
From faux ‘500 server error’ messages to Drake as a tennis star, a million young comedians have been born in six seconds since it first came into our lives.
We’d show you some of our favourites, but after today, you won’t be able to see them. It would just be mean. If you listen carefully, you can hear a neverending loop of teenagers crying.