Great content marketing requires more than just great content. Whether we like it or not, we all learn at some point that the key to real success is strategy. In content marketing, along with things like distribution channels and influencer outreach, this should also include a yearlong editorial calendar.
While making sure that audiences are given timely, reactive, engaging and varied content is crucial, it also requires a great deal of order and organisation and, as we all know, when things get busy – order and organisation can quickly tumble down the pecking order.
To that end, here’s a handy list of tools we rely on to put together editorial calendars and content campaigns – month after month.
1. Google: Docs, Sheets and Calendar
You might think that we’re starting small here but our content and marketing teams use them virtually all day, every day – we actually keep most of our editorial calendars on Google. The three apps work together to make collaboration an absolute dream. Want to make sure you’re all (literally) on the same page? Want to make sure no one misses any important deadlines? Want to see your colleague mess up your spreadsheet in real time? Add to these benefits instant familiarity and idiot-proofing and you’ve got yourself a winning formula.
CoSchedule lets you bring together every aspect of your content marketing strategy. The tool lets you see your entire calendar at a glance, effortlessly schedule social media posts, collaborate on projects with colleagues, and gain in-depth insights through powerful analytics. There’s a reason why it’s the tool of choice for Microsoft, Rosetta Stone, and many more.
Designed with collaboration and productivity in mind, Trello is perfect for big teams that work on big projects simultaneously. The editorial calendar, which tracks content all the way from writing to published, features the same template as other ‘boards’ like product development and sales pipeline for streamlined simplicity. Big name users include Google, Adobe, Kickstarter, and National Geographic.
Tailor-made for B2B brands or those producing high volumes of content, Kapost is great at tracking entire campaigns, from brainstorming and creation to distribution and promotion. You can also create, review, and approve content in one place as well as optimise your entire marketing stack thanks to its open architecture and robust set of APIs. Noteworthy users include IBN, Lenovo, and AT&T.
Seeing as you can toggle between a list view and calendar view, Asana makes it easy to focus on pressing priorities or longer-term goals. Team members are able to publish their progress without having to schedule unnecessary meetings, while ideas brought up in the conversations tab can be turned into actionable tasks. Brands like Uber, salesforce, TED, and the New Yorkers are all fans.
6. WordPress Editorial Calendar
Available as a free of charge extension, the WordPress editorial calendar makes complete sense if you already use the platform as your CMS. In addition to scheduling content, you can also click through each item on the calendar to make immediate changes. The ability to drag and drop content from one day to another is a nice little touch as well.
ContentDJ and its all-in-one editorial calendar tool enables you to create a marketing mix tape with no gaps or filler. From one place you can manage and approve multiple clients and posts with the help of custom colour coding and interactive scheduling. Its search feature can also scan millions of online articles based on your chosen keywords for external content curation.