CASE STUDY:
SOCIAL ASSETS & EDITORIAL CALENDAR
Social campaigns to inspire and educate

Objective

  • Increase reach and brand awareness for international hearing care brand Phonak
  • Increase the social following of Phonak’s B2C resellers in Europe and the US
  • Forge positive psychological associations between effective hearing solutions and Phonak as a brand

Activity

  • We used the Promoboxx tool to develop a strong, consistent editorial calendar for resellers
  • We created a pool of inspiring and educational social posts
  • We played with trends, news, humour, inspiration and emotion for a pitch-perfect mix