CASE STUDY:
Interactive Content
GET STUFFED!
Eating challenges to sink your teeth into.

Objective

  • Secure a range of top-tier links
  • Pass SEO value on to the men’s gifts pages at Buyagift.com
  • Build brand awareness for Buyagift.com

Activity

  • We dreamt up a fun, man-friendly concept based on the popularity of “Man v. Food”
  • We researched the UK’s most insane eating challenges
  • We built a responsive one-page HTML5 & JQuery interactive result

Results

The Man vs Food interactive was really well received by national media and was featured on the Huffington Post (UK), Zoo, Shortlist and the Daily Star. The Digital PR coverage and backlink obtained, boosted the profile of the ‘gifts for men’ page in search.

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