CASE STUDY:
Infographics
THE EVOLUTION OF THE IPHONE CAMERA
A stunning visual history of the iPhone camera

Objective

  • Promote iPhone photography courses at lynda.com
  • Engage social media followers
  • Drive traffic to the lynda.com website

Activity

  • We produced an infographic to coincide with the release of the iPhone 6s – in just 2 days!
  • We created the ‘blueprint’ concept and researched the detailed technical information
  • We established lynda.com as a leading authority in iPhone photography

Results

The infographic was really well-received on social media and the iPhone photography pages received a significant boost in traffic and search visibility as a direct result.