
Objective
- Update one of eHarmony’s biggest annual digital marketing campaigns
- Build brand awareness for eHarmony nationwide
- Increase reach and following on social media
Activity
- We designed and built a concept that was an evolution in design and functionality
- We optimised the UGC campaign for social sharing
- We added functionality to drive votes and site visits and create competition winners
Results
“LoveCaptured campaign had been running for 3 years prior to this, so it was so important that JBH understood every element of our strategy to make this year work so hard for the business. Where JBH really seperated themselves from anyone else was they could not only deliver great content but understood our owned and earned media strategies and helped us expand on them. The results speak from themselves and I would not hesitate recommending them.”

@eHarmonyUK never far from my side 😍 #lovecaptured2016 pic.twitter.com/P5acr4vWtp
— Emma Franklin (@Emma__Franklin) November 30, 2016
We're very happy to announce the overall winner of #LoveCaptured2016 - Michael Berwick with his picture 'Together'! https://t.co/soCUqnrVqn pic.twitter.com/3YRZiUmZiO
— eHarmony.co.uk (@eHarmonyUK) December 30, 2016
Melt our ❤️s with some love for @eHarmonyUK's #LoveCaptured2016 comp and win £500 Expedia vouchers. https://t.co/jbzmhpKtmO pic.twitter.com/OjQ39cnVrv
— Expedia.co.uk (@ExpediaUK) December 12, 2016
@eHarmonyUK #LoveCaptured2016 A moment captured on our Disney Cruise wedding day. My best friend, my love, our happily ever after ❤️ pic.twitter.com/4GZg6cpkp1
— Chloe 🎀 (@MissxAbarth) November 22, 2016