CASE STUDY:
Branding & Website
PERSONALITY TEST FOR MILLENNIALS
Creating a personality test brand with a difference

Objective

  • Create a vibrant, millennial-friendly brand for a new US online personality test
  • Show how Inside8 offers more than its competitors
  • Develop an inspiring website and an intuitive online experience

Activity

  • We worked with the brand to come up with a name that encapsulates its values
  • We created a modern, fresh and memorable visual identity
  • We built an Instagram-inspired, photography-led website to connect with the target audience
  • We developed an assessment tool that is tailored to all devices