JBH Blog: The content marketing blog

Search Trends 2017

Search Trends 2017

Do you want the good news or the bad news?   For a couple of years now, key industry commentators have been trying to convince us that SEO is dead and, by and large, we’ve ignored them. Our faith in search isn’t entirely insane – recent research has found that: 33% of clicks from organic […]

It’s Time – Let Long Tail Keywords Back In Your Content

It’s Time – Let Long Tail Keywords Back In Your Content

Long tails are making a comeback. Had you all but written off long tail keywords as a content marketing strategy? In the past, the ‘exact match’ nature of SERPs have limited the reach of long tails to a small pool of users, keeping them firmly in the sphere of transactions and targeted product pages. That […]

A Guide to Artful Influencer Marketing

A Guide to Artful Influencer Marketing

There’s the right way to approach influencer marketing and then there’s the wrong way. While clever advertising and valuable content remain key, nothing says “brand you can trust” like people of influence telling others that they love your product or service. Third-party credibility is nothing new – word of mouth, press coverage and endorsements have […]

Valentine’s Online

Valentine’s Online

Digital marketing has more in common with dating than you might think. You start by trying to get their attention with a pick-up line (or headline). Get it right and you’ll strike up a conversation. After that it’s all about showing you care while taking things at the right pace (don’t blurt out “I love […]

The Social Media Bowl

The Social Media Bowl

Year upon year, our favourite sites and apps battle it out to be crowned social media champions. Grab your chicken wings, crack open a tall, frosty one and get ready to weep like a little girl – it’s time for the Social Bowl. Winner: Facebook People spend 3x longer watching live video than they do […]

Super Bowl Ad Spending: Is it Worth it?

Super Bowl Ad Spending: Is it Worth it?

One of the greatest sporting events on the planet, the Super Bowl brings in 110 million viewers every year – as well as billions in consumer spending. Back in 1967, the total ad spending for Super Bowl I was around $7 million. 51 years later, total investment stands at a record-breaking $2.042 billion. The Big […]

Build Your Own Brand Community

Build Your Own Brand Community

Help your people find their people. Send a James Bay fan into a mosh pit and you’ll probably kill him (or at least give him a fat dose of PTSD). Send in a metalhead and he’ll be overcome with a warm, fuzzy sense of belonging. We all belong in different places, with different people. Consumers […]

Goodbye, Vine!

Goodbye, Vine!

  The last days of the six-second video sharing app.   Today marks the end of Vine as we know it. Last October, parent company Twitter announced the decision to strip back our favourite six-second video sharing app to a similar version called Vine Camera – a move that comes into effect today. While Vine […]

The Big Fat Digital Marketing Round Up 2016

The Big Fat Digital Marketing Round Up 2016

2016 is finally out the door – you can practically hear the collective sigh of relief. From political pandemonium to Prince, there’s no denying it has been an eventful 12 months. It hasn’t been all bad. For those of us who care, digital marketing, as always, has experienced significant progress – including several key trends which […]

Digital Marketing Horoscope 2017

Digital Marketing Horoscope 2017

What does 2017 have in store for marketers? Follow your destiny for the latest and greatest trends in our Digital Marketing Horoscope 2017.

The State of Travel Marketing 2016

The State of Travel Marketing 2016

In 2015 over 1.1 billion tourists travelled abroad – a number that is expected to have increased by another 3-4% in 2016. On the face of it, the travel industry is looking great. But with an intensely competitive market, travel marketers still face a variety of obstacles when promoting destinations and package deals. Created in […]

5 of the Best B2B Content Marketing Platforms

5 of the Best B2B Content Marketing Platforms

We talk a lot about how brands can reach consumers but what about when you’re working B2B? According to the sixth annual B2B Content Marketing Benchmarks, Budgets, and Trends— North America report 2016, less than half (44%) of B2B marketers are clear on what content marketing success would look like in their organisation. What’s more, […]

Three Kings of Christmas Content

Three Kings of Christmas Content

With little under two weeks until Christmas Day, ‘tis officially the season to be jolly. While most of us are still running around like headless turkeys, the world of marketing was prepared months ago, with some Christmas content appearing in early November. We all know who the usual suspects are, but who else got festive marketing […]

This Month’s Hottest Content Marketing News: November

This Month’s Hottest Content Marketing News: November

As a weird autumn turns into winter, we look back at November’s Hottest Content Marketing News. November certainly didn’t disappoint when it picked up the baton for 2016, with another month of extraordinary news stories coming to the fore. The world of content marketing also witnessed several goings on, as several brands reacted to the […]

When Content Gets Ugly: How to Spot Fake News

When Content Gets Ugly: How to Spot Fake News

Because, in the words of Mark Zuckerberg, the truth is “complicated.” Fake news is far more likely to go viral than real news. Observe. Which of these headlines do you think got the most shares? “An FBI agent suspected in Clinton’s email leaks found dead in an apparent murder-suicide.” The Denver Guardian OR “No criminality […]

The Social Campaigns That Defined the US Election

The Social Campaigns That Defined the US Election

The fallout and furore surrounding Donald Trump’s victory in the US presidential election shows no signs of slowing down and will undoubtedly dominate news headlines for many weeks to come. While the American population rejoice-slash-despair and political commentators continue to analyse the situation to death, we’ve been looking at the key social campaigns and movements […]

The Content Marketing KPIs That Actually Matter

The Content Marketing KPIs That Actually Matter

Since the advent of web analytics, marketers have had access to a whole world of data regarding key performance indicators (KPIs). This is all well and good, but unless you know how to interpret them you might as well be reading a different language.  Where content is concerned, several people still fall into the trap […]

Creating a Fair Culture for Content Creation

Creating a Fair Culture for Content Creation

It can be tricky working in an organisation devoted to great content marketing – every department wants to carve a big slice of the content pie. In content creation, you need to produce something that is of interest to your audience, but also encourages action, something that features relevant keywords, but is also compelling for the […]

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