JBH Blog: The content marketing blog

The Social Campaigns That Defined the US Election

The Social Campaigns That Defined the US Election

The fallout and furore surrounding Donald Trump’s victory in the US presidential election shows no signs of slowing down and will undoubtedly dominate news headlines for many weeks to come. While the American population rejoice-slash-despair and political commentators continue to analyse the situation to death, we’ve been looking at the key social campaigns and movements […]

The Content Marketing KPIs That Actually Matter

The Content Marketing KPIs That Actually Matter

Since the advent of web analytics, marketers have had access to a whole world of data regarding key performance indicators (KPIs). This is all well and good, but unless you know how to interpret them you might as well be reading a different language.  Where content is concerned, several people still fall into the trap […]

Creating a Fair Culture for Content Creation

Creating a Fair Culture for Content Creation

It can be tricky working in an organisation devoted to great content marketing – every department wants to carve a big slice of the content pie. In content creation, you need to produce something that is of interest to your audience, but also encourages action, something that features relevant keywords, but is also compelling for the […]

Top 5 Digital Content Gift Ideas for Christmas

Top 5 Digital Content Gift Ideas for Christmas

In the world of marketing, it’s never too early to start preparing for Christmas. After all, eBay analysis from last year’s festive period found that there were half a million searches on the site for Christmas during August. But while timing is undoubtedly important when it comes to targeting festive shoppers, the quality of the […]

The Power of Human Interest When Creating Interactive Infographics

The Power of Human Interest When Creating Interactive Infographics

While the United States of America and indeed the rest of the world still reacts from an astonishing presidential election result for Donald Trump, the UK is responding to another, rather different news story – the 2016 John Lewis Christmas Ad. Despite the plethora of content mediums that are on offer today, audiences remain transfixed […]

Creative Thinking: What Kind of Thinker Are You?

Creative Thinking: What Kind of Thinker Are You?

As a digital content agency, we know that creativity is everything. But what exactly is it?  The ability to transcend traditional ideas? The power to embrace failure? Perhaps it means the ability to think outside the box? Can creativity be taught? Can it be learned? However hard it is to define, one thing is for […]

Infographic Agency: 5 Hacks to Beautify Your Infographics

Infographic Agency: 5 Hacks to Beautify Your Infographics

Much as it pains me to say it as a wordsmith, when it comes to infographics (and most other content) – spot-on visuals are pretty much the be-all and end-all. It doesn’t matter how elegantly crafted your copy is, how painstakingly well-researched your data, if it looks like rubbish, the user is going to take a […]

Content Marketing Horror Stories

Content Marketing Horror Stories

From the bone-chilling to the just plain terrifying, we look at some of the most hair-raising content marketing horror stories from recent years. Content marketing can be scary. Even armed with the most powerful content, with so much going on out there, sometimes there’s no one to hear you scream. From horrifying hashtag hijackings to […]

Content Marketing Checklist: Case Studies That Convert

Content Marketing Checklist: Case Studies That Convert

Like any form of content marketing, the art of writing good case studies can be difficult to master. To help you get there, we’ve partnered up with the content team at Unbounce to bring you this handy infographic. Work through all 34 points on our checklist and get creating the kind of case studies that […]

Content Marketing Explained With Pizza

Content Marketing Explained With Pizza

Did you know that those producing quality content now experience 7.8 times more site traffic and 6 times more conversions than those that don’t? The makings of high-quality content can be hard to pin down, so we thought we’d try it another way … We all love pizza, right? Rich, deep and satisfying, great pizza […]

5 Reasons to Love Social Media Like it’s 2005

5 Reasons to Love Social Media Like it’s 2005

Take a trip back to 2005 in our time machine of appreciation.   Back in the day, we were happy enough to learn that we could post compromising slash gross photos of our friends on social media. After the initial excitement had died down, it dawned on us. With content marketing on side, social media […]

This Month’s Hottest Content Marketing News – Sept 2016

This Month’s Hottest Content Marketing News – Sept 2016

What a month September has been! Despite the fact that summer is definitely over for another year, there’s been a whole host of exciting goings on in the content marketing world to get you pumped up for the rest of 2016. We’ve taken a look back over this month’s most important developments to make sure […]

Musings of a Content Marketing Agency: How to Master the Art of Conversation Marketing

Musings of a Content Marketing Agency: How to Master the Art of Conversation Marketing

Whether on social media, in presentations and talks, on content marketing agency blogs and in conversation itself, the term “conversation marketing” has started to pop up more and more. It seems like as an industry, we’re being asked to jump on board with the concept without being given any real background. So first things first […]

3 Interactive Content Trends We’re Loving Right Now

3 Interactive Content Trends We’re Loving Right Now

  Great content marketing is a strange beast – hard to pin down or define and just as difficult to master. Staying on trend is essential for brands wishing to get their content seen and heard. As far as content is concerned it doesn’t get much more current than interactive. Here are just three interactive […]

Musings of a Content Marketing Agency: What’s With “Manly” Rebrands?

Musings of a Content Marketing Agency: What’s With “Manly” Rebrands?

Green may be the new black, but all the evidence points to one puzzling truth; men are simply not interested in eco-friendly products in the same way women are. As a content marketing agency, we were interested to find out why. A recent study from the University of Notre Dame found that an interest in saving […]

Helping Your Content Marketing Survive in the Real World

Helping Your Content Marketing Survive in the Real World

27 million separate pieces of information are shared online every day. You’d be forgiven for thinking the odds are stacked against you and your content. The key to winning hearts is the ability to keep your content marketing fresh, relatable and reality-proof. As with any experience in life, if you’re feeling lost it can be […]

Musings of a Content Marketing Agency: Why Do People Share?

Musings of a Content Marketing Agency: Why Do People Share?

How do you get more people to share your content? As a content marketing agency, we are used to thinking about the share factor on a daily basis. It doesn’t matter if you have the sexiest, most explosive piece of content on the face of the earth – if no one looks at it, it’s […]

3 Brands Turning Real Life into Interactive Content

3 Brands Turning Real Life into Interactive Content

We love innovative approaches to interactive content; particularly those that dare to step outside the box (or smartphone) and turn the world into a virtual playground.   Pokemon Go Much as we hate to admit it, Pokemon Go is going to be the one to beat for marketers considering interactive content in the future. Hitting […]

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